{"id":6111,"date":"2020-06-22T18:17:37","date_gmt":"2020-06-22T16:17:37","guid":{"rendered":"https:\/\/letrabots.com\/chi-siamo\/"},"modified":"2021-03-16T15:43:10","modified_gmt":"2021-03-16T14:43:10","slug":"who-are-we","status":"publish","type":"page","link":"https:\/\/letrabots.com\/en\/who-are-we\/","title":{"rendered":"Who are we"},"content":{"rendered":"<p><img src=\"\/wp-content\/uploads\/2020\/05\/Letrabots-1.png\" alt=\"\"><br \/>\n<img src=\"\/wp-content\/uploads\/2020\/06\/personaggi_letrabots_apolion_02.png\" alt=\"\"><\/p>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/2020\/06\/personaggi_letrabots_apolion_02.png\" alt=\"\"><\/p>\n<h3>We create dreams, <br \/>not pieces of plastic<\/h3>\n<\/div>\n<h1>Creiamo sogni, non pezzi di plastica<\/h1>\n<h2>Letrabots brand<\/h2>\n<div>\n<p>Letrabots is a registered trademark of Cicaboom srl, born from the many years of experience and passion of the three founding partners of the company and which took shape in a project that goes beyond the marketing of toys and reaches the production of content related to <b>entertainment and publishing<\/b>.<\/p>\n<p>Letrabots are <b>collectable robot toys<\/b> and liked by children because they represent the archetype that unites the <b>letters of the alphabet, numbers and some symbols<\/b> with the concept of the secret, discovered through <b>transformation<\/b>. Moreover, the ability to assemble characters into <b>Big, Mega and Giga Robots<\/b> makes children want to complete the collection.<\/p>\n<p>\nTo date, the Letrabots collections are distributed on the <b>newsstand and large-scale distribution markets<\/b> in Italy, Spain, France, Britain, Germany, Poland, Russia and the United States of America.<\/p>\n<\/div>\n<h2>Property<\/h2>\n<p><img src=\"\/wp-content\/uploads\/2020\/06\/personaggi_letrabots_apolion_01.png\" alt=\"\"><\/p>\n<div>\n<p>Since 2016, construction of the <b>Letrabots brand<\/b> has also developed over time at the publishing level, creating a <b>narrative<\/b> which, in parallel with releases of the collections, has been enriched with new stories, characters and adventures, building a world in which children can feel at ease and live their adventures.<\/p>\n<\/div>\n<div>\n<h3>More about the property<\/h3>\n<div>\n<p>The <b>Letrabots property<\/b> was designed from the outset to come to life in a <b>cross-media<\/b> ecosystem, a hub of content and products available on the <b>website<\/b>, connected to <b>e-commerce<\/b>, on the <b>YouTube<\/b> channel and on <b>social media<\/b>, but also within a <b>mini television series<\/b> on the main kids channels.<\/div>\n<\/div>\n<div>\n<\/div>\n<div>\n<p><i>Scorri di lato per navigare la linea temporale <br \/><\/i><\/p>\n<\/div>\n<h2>Letrabots product<\/h2>\n<div>\n<p>The world of Letrabots transformable toys is dedicated to a heterogeneous audience of <b>children aged 4 to 11<\/b> but is also appreciated by mothers because it combines play with intrinsically <b>highly educational <\/b>characteristics.<\/p>\n<p>\n    Each product is designed to allow children to have fun in <b>total safety<\/b> and therefore reflects the <b>highest quality standards <\/b>obtained through continuous investments in research and development.<\/p>\n<p>\n        Inside each collection blister you can find a <b>robot character<\/b>, its <b>illustrated card<\/b> made of shiny plastic for being more resistant and a <b>leaflet with a checklist<\/b> for completing the collection.<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2020\/07\/chi-siamo-immagine-letrabots-prodotto.jpg\" alt=\"\"><\/p>\n<h3>Product<\/h3>\n<\/li>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2020\/07\/chi-siamo-immagine-letrabots-card.jpg\" alt=\"\"><\/p>\n<h3>Card<\/h3>\n<\/li>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2020\/07\/chi-siamo-immagine-letrabots-bustina.jpg\" alt=\"\"><\/p>\n<h3>Flowpack<\/h3>\n<\/li>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2020\/07\/chi-siamo-immagine-letrabots-leaflet.jpg\" alt=\"\"><\/p>\n<h3>Leaflet<\/h3>\n<\/li>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2020\/07\/chi-siamo-immagine-letrabots-espositore.jpg\" alt=\"\"><\/p>\n<h3>Display<\/h3>\n<\/li>\n<\/ul>\n<p><!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"\",\"header_transparent\":\"\",\"animation\":\"\",\"image\":\"\",\"image_size\":\"cover\",\"image_effect\":\"\",\"image_parallax_breakpoint\":\"\",\"image_visibility\":\"\",\"video_width\":\"\",\"video_height\":\"\",\"media_blend_mode\":\"\",\"image_height\":\"\",\"class\":\"lb-home-header uk-visible@m\",\"animation_delay\":true,\"padding_remove_top\":true},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\",\"class\":\"\",\"margin_remove_top\":true},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"link_target\":\"\",\"image_border\":\"\",\"image_box_shadow\":\"\",\"image_hover_box_shadow\":\"\",\"image_box_decoration\":\"\",\"position\":\"absolute\",\"position_z_index\":\"1\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"center\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"parallax\",\"visibility\":\"\",\"image\":\"wp-content\\\/uploads\\\/2020\\\/05\\\/Letrabots-1.png\",\"image_width\":\"450\",\"position_top\":\"-60\",\"parallax_breakpoint\":\"\",\"parallax_y_end\":\"60\",\"parallax_opacity_end\":\"0.2\",\"parallax_easing\":\"0.2\",\"parallax_target\":true,\"parallax_zindex\":true}}]}]}],\"name\":\"Logo - desktop\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"xlarge\",\"header_transparent\":\"\",\"animation\":\"slide-bottom-medium\",\"image\":\"wp-content\\\/uploads\\\/2020\\\/05\\\/Letrabots_sfondo_heeader_mobile.jpg\",\"image_size\":\"cover\",\"image_effect\":\"\",\"image_parallax_breakpoint\":\"\",\"image_visibility\":\"\",\"video_width\":\"\",\"video_height\":\"\",\"media_blend_mode\":\"\",\"image_height\":\"350\",\"class\":\"lb-home-header-mobile uk-hidden@m\",\"animation_delay\":true},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\",\"class\":\"\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"link_target\":\"\",\"image_border\":\"\",\"image_box_shadow\":\"\",\"image_hover_box_shadow\":\"\",\"image_box_decoration\":\"\",\"position\":\"absolute\",\"position_z_index\":\"1\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"center\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"parallax\",\"visibility\":\"\",\"image\":\"wp-content\\\/uploads\\\/2020\\\/06\\\/personaggi_letrabots_apolion_02.png\",\"image_width\":\"250\",\"position_top\":\"\",\"parallax_breakpoint\":\"\",\"parallax_y_end\":\"0\",\"parallax_opacity_end\":\"0.2\",\"parallax_easing\":\"0.2\",\"parallax_target\":true,\"parallax_zindex\":true,\"position_bottom\":\"\",\"parallax_y_start\":\"-80\"},\"name\":\"Img - 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desktop\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"medium\",\"margin_remove_bottom\":false,\"margin_remove_top\":false,\"class\":\"uk-hidden@m\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"heading-medium\",\"title_decoration\":\"\",\"title_font_family\":\"tertiary\",\"title_color\":\"primary\",\"position\":\"\",\"position_z_index\":\"\",\"margin\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"center\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"Creiamo sogni, non pezzi di plastica\",\"class\":\"\"},\"name\":\"Intro titolo - mobile\"}]}]}],\"name\":\"INTRO\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"\",\"header_transparent\":\"\",\"animation\":\"\",\"padding_remove_top\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"title_style\":\"heading-medium\",\"title_decoration\":\"\",\"title_font_family\":\"tertiary\",\"title_color\":\"primary\",\"position\":\"\",\"position_z_index\":\"\",\"margin\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"Letrabots brand\",\"class\":\"fumetto-title\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_size\":\"\",\"text_color\":\"\",\"column\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"\n\n<p>Letrabots is a registered trademark of Cicaboom srl, born from the many years of experience and passion of the three founding partners of the company and which took shape in a project that goes beyond the marketing of toys and reaches the production of content related to <b>entertainment and publishing<\\\/b>.<\\\/p>\\n\n\n<p>Letrabots are <b>collectable robot toys<\\\/b> and liked by children because they represent the archetype that unites the <b>letters of the alphabet, numbers and some symbols<\\\/b> with the concept of the secret, discovered through <b>transformation<\\\/b>. Moreover, the ability to assemble characters into <b>Big, Mega and Giga Robots<\\\/b> makes children want to complete the collection.<\\\/p>\n\n<p>\\nTo date, the Letrabots collections are distributed on the <b>newsstand and large-scale distribution markets<\\\/b> in Italy, Spain, France, Britain, Germany, Poland, Russia and the United States of America.<\\\/p>\"}}]}]}],\"name\":\"Cicaboom - intro\"},{\"type\":\"section\",\"props\":{\"style\":\"secondary\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"small\",\"header_transparent\":\"\",\"animation\":\"\",\"class\":\"cb-property-section\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"title_style\":\"heading-medium\",\"title_decoration\":\"\",\"title_font_family\":\"tertiary\",\"title_color\":\"secondary\",\"position\":\"\",\"position_z_index\":\"\",\"margin\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"Property\",\"class\":\"fumetto-title\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"middle\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"link_target\":\"\",\"image_border\":\"\",\"image_box_shadow\":\"\",\"image_hover_box_shadow\":\"\",\"image_box_decoration\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"center\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"image\":\"wp-content\\\/uploads\\\/2020\\\/06\\\/personaggi_letrabots_apolion_01.png\",\"image_width\":\"300\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"middle\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_size\":\"\",\"text_color\":\"\",\"column\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"\n\n<p>Since 2016, construction of the <b>Letrabots brand<\\\/b> has also developed over time at the publishing level, creating a <b>narrative<\\\/b> which, in parallel with releases of the collections, has been enriched with new stories, characters and adventures, building a world in which children can feel at ease and live their adventures.<\\\/p>\"}},{\"type\":\"accordion\",\"props\":{\"show_image\":true,\"show_link\":true,\"collapsible\":true,\"image_svg_color\":\"emphasis\",\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"link_text\":\"Read 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series<\\\/b> on the main kids channels.\"}}]}]}]}],\"name\":\"Property\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"\",\"header_transparent\":\"\",\"animation\":\"\",\"class\":\"lb-timeline-container-big\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\",\"class\":\"lb-checklist-section-grid lb-timeline-section\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"html\",\"props\":{\"content\":\"[lb-eventi_posts-list category=eventi-timeline]\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_size\":\"small\",\"text_color\":\"\",\"column\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"center\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"\n\n<p><i>Scorri di lato per navigare la linea temporale <br \\\/><\\\/i><\\\/p>\",\"margin_remove_top\":true,\"class\":\"uk-hidden@s\"}}]}]}],\"name\":\"Timeline\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"\",\"header_transparent\":\"\",\"animation\":\"\",\"padding_remove_top\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\",\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\",\"order_last\":false},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"title_style\":\"heading-medium\",\"title_decoration\":\"\",\"title_font_family\":\"tertiary\",\"title_color\":\"primary\",\"position\":\"\",\"position_z_index\":\"\",\"margin\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"Letrabots 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